24. Employee Handbook design as a service
A productionized service of beautifully designed employee handbooks for businesses
Problem
Employees often don't even know the values and goals of the business, and selling your business's story to potential candidates is difficult.
Employee handbooks are often dry and boring, consisting of dozens of pages without any styling which new hires may just ignore entirely.
Solution
Some large companies have beautiful and fun handbooks that they publish publicly. They range from being very visual with little text, such as Facebook’s, or more of a real guide with useful tips in it such as Valve’s.
The potential here is to become a firm that creates these beautiful handbooks that are on the visual side as a productionized service (i.e. fixed, usually up-front price).
This company would handle the design, revisions, and print.
Business
The business here is not unlike an agency.
I would kick this business off by creating such a booklet for few large enterprizes and mailing them to a few of the relevant execs (CEO, COO, CIO, Head of Hiring, Head of Marketing) with an invite to enquire about fleshing it out for their organization. I imagine that there is a lot of overlap in templates, and the amount of work for every successive customer becomes smaller and smaller - one could use a tool like Canva and really quickly churn one out.
Pricing could be mid five digits to low six digits depending on the amount of prints and other parameters. These booklets may need updating every couple of years if it contains some company metrics, which is an opportunity for some returning customers.